Karthik PasupathyLost in Transaction: How B2C Software Forgot to Be FunThe motivation to build and use B2C software is not about learning something new or having fun anymore. Instead, it’s about making money.Aug 29Aug 29
Karthik PasupathyI Foresaw The End of My Career. You Should Too.A simple thought exercise that has had a tremendous impact on my careerAug 281Aug 281
Karthik PasupathyThe Weight Of The Written WordWe remember the books that changed our lives. But, we hardly remember those who wrote it.Aug 12Aug 12
Karthik PasupathyHow I Beat Google at Naming Their Product Feature: A Lesson in Product MarketingGoogle’s recent announcement of a new feature made me question the thought process behind the naming of featuresJun 21Jun 21
Karthik PasupathyinStartup StashHow Being Around Smart People Ignited a 3X Leap in My GrowthHow the combined genius of photographers, writers, and entrepreneurs helped me harness my potential, paving the way for a 3X leap in my…Jul 31, 2023Jul 31, 2023
Karthik PasupathyWhy mediocrity succeeds, and high performance doesn’t!Your comfort food or go-to place for a drink isn’t some fancy place that has a thousand 4.7-star reviews. It’s always that place with…Jul 15, 20231Jul 15, 20231
Karthik PasupathyThe ‘30-day plan’ if you’re starting as a marketer in a SaaS companyYour guide to establishing your reputation as a marketer in a new company during the first month of your employment.Oct 31, 2022Oct 31, 2022
Karthik PasupathyHow much AI is ‘too much’ AI?By giving away the power to make decisions on behalf of you, you’re also giving away a part of yourself to AI. Learn the fine line between…Oct 27, 20221Oct 27, 20221
Karthik PasupathyReadwise is a great example of user-centric product designApps with great User Experiences (UX) aren’t talked about a lot. Reason? One, the number of apps with great UX are quite scarce. And two…Feb 20, 2022Feb 20, 2022
Karthik PasupathyHow Arrogance Led to the Rise of Aggregator Economy In IndiaIf you’re in India, chances are you would’ve experienced the following at least onceNov 18, 2021Nov 18, 2021
